The cult-favorite bagel in New York City.

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Sakura Smith’s pandemic project quickly became NYC’s most sought-after bagel brand, with sold-out pop-ups, exclusive partnerships, and clients like Chrome Hearts and Supreme. Rooted in her mom’s whimsical watercolor illustrations, Bagel Bunny needed a scalable, modern identity to match its rapid growth.

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We designed a custom wordmark logo, cohesive color palette, and supporting elements like menus, packaging, merch, and a “Café Bagel Bunny” spin-off, helping the brand expand from NYC to Paris and LA.